MARKETING

MARKETING

Introduction    :
Marketing executives are involved in developing marketing campaigns to promote a product, service or idea. It is a varied role that includes: planning, advertising, public relations, event organization, product development, distribution, sponsorship and research.

Class of Specialization:     Commercial/Business Studies
Relevant Core Subjects:    Mathematics, English, Accounting, Commerce, Economics

Personality Traits/Skills:   
Marketer must be optimistic, able to convince, creative, determined, motivational, and desirous for and committed to lifelong learning. He/she must have the ability to work under pressure and to deadlines, the confidence to 'sell' your ideas, attention to detail and good business sense and budget awareness.

Job profile/Duties:   
Some of the tasks that marketing professionals do are as follows: They negotiate contracts, advertising media or products to be advertised; research and plan advertising campaigns; decide which media to advertise in, such as radio, television, print, online and billboards; negotiate contracts, inspect creative elements and layouts; organize market research studies and analyze their findings; develop pricing strategies for products to be marketed, keeping the client's budget balanced with the firm's needs; meet with clients to present campaigns and offer advice and strategies; and oversee staff and ensure deadlines are met.

Where to work:   
Any companies, industries, marketing firms, etc.